Over the last several weeks I’ve been putting the finishing touches on my new book entitled, Stronger, which is scheduled to be released this fall. I realize the title might be a bit misleading. After all, it’s not a workout manual, a primer on pumping iron, or getting fabulous abs of steel. While I do have a treadmill in the basement and believe in physical fitness, the idea here has to do with building strength of character.
If you’re familiar with Calvin and Hobbes, you know Calvin is a young boy with a hyperactive imagination. Most of the time we see Calvin conversing with Hobbes—a stuffed tiger who comes to life within Calvin’s head. Together, the duo typically investigates the meaning of life.
In one scene, Calvin asks Hobbes what it’s like to fall in love. Keep in mind Calvin is about six-years-old which is why he’s seeking the wisdom from his older, imaginary friend.
Townhall columnist John Stossel penned an insightful and unsettling article yesterday entitled, “Hurtling Down the Road to Serfdom.” Here’s what caught my eye. Stossel’s premise is that “we are changing from independent, self-responsible people into a submissive flock. The welfare state kills the creative spirit.”
That’s a strong statement. But Stossel cites data released by the Tax Foundation which documents “60% of the population now gets more in government benefits than it pays in taxes.” Better read that again—it’s unreal!
The other day a friend asked me, “Jim, was the Super Bowl ad really worth it?” Without question, absolutely yes! Even USA TODAY described our ad with Pam and Tim Tebow a “Touchdown!” The pre- and post-game response has been beyond our wildest dreams.
Take the mountain of “free media” leading up to game day and the on-going post-life presence in YouTube Land and other news sites. Our YouTube channel has already garnered 756,423 views of the in-game spot!
During the SEC Media Day last summer, Tim Tebow was fielding questions from journalists when he said something that shocked the press. In between tackling questions about future aspirations, strategy, training, and using his platform to share his faith, Tebow was asked, “Are you saving yourself for marriage?”
Without missing a beat, Tebow answered, “Yes, I am.”
Silence. No follow up question.
Writing for the Washington Post, Sports Columnist Sally Jenkins said, “The room fell into a hush, followed by tittering: The best college football player in the country had just announced he was a virgin.
It’s true, isn’t it, that our best laid plans often go astray? Just looking back over this past week, I’m struck by how events have unfolded. Life is full of surprises! To be sure, we anticipated there would be interest in our first-ever Super Bowl commercial featuring Pam and Tim Tebow. If not, we wouldn’t have done it. But never in our wildest dreams did we think it would become the most “buzzed”-about spot leading up to the big game.
On January 1, 404 AD, thousands of spectators crowed into the Roman Coliseum itching to see a good fight—a fight to the death, that is. While the bloodthirsty fans took their seats in the stadium, dozens of Roman gladiators steeled themselves for the afternoon battle.
This was a kill or be killed contest.
Wearing colorful body armor, the gladiators marched around the perimeter of the battlefield. They raised their weapons of choice—a war chain, a three-pronged trident spear, a dagger, a net or lasso—to the cheers of the throng.
You’ll want to tune into tomorrow’s Focus on the Family broadcast featuring a conversation with former Fox anchorman, Brit Hume. I caught up with Brit during a recent trip to Washington, D.C. and discussed the suicide of his son, journalism as a profession, and his faith in Jesus.
Of special interest is what Brit told me regarding his “controversial” suggestion that Tiger Woods should embrace the forgiveness offered by Christianity.
Let me take you back to January 3, 2010 when Brit, as a guest commentator on Fox News Sunday, offered this analysis of Tiger Woods future in light of his adulterous relationships:
Tiger Woods will recover as a golfer.
As I recently shared with our team here at Focus on the Family, who could have imagined the amount of interest we’d receive over our Super Bowl ad with Tim and Pam Tebow?
I’ve watched in amazement as a simple expression of “Celebrate Family, Celebrate Life” has turned some in the media world and a few special interest groups on their heads. It’s fascinating!
One thing that has been clear to us all along has been the guiding hand of the Lord—from the spark of the idea to the firestorm of reaction, His presence has been steady and strong.
Our Super Bowl XLIV commercial with Pam and Tim Tebow has kicked off quite the media firestorm. Okay, that’s an understatement. Last week the Pittsburgh Post-Gazette described it as “perhaps the most controversial commercial in the big game’s 43-year history.”
From National Public Radio and The New York Times, to Rush Limbaugh and Bill O’Reilly, there’s been no shortage of national coverage over an ad which has yet to air. Even SNL got into the act by poking fun at the brewing controversy over the weekend.