We’ve all seen the ads: Pro sports star wins a huge game, and in the ensuing celebratory bedlam encounters a camera and a voice behind it that says, “You’ve just won the biggest game of your career. What’s next?”
The answer, a stroke of marketing genius by the House That Walt Built: “I’m going to DisneyWorld.”
But Tim Tebow – if we’ve learned anything at all about him by now – is not your typical NFL star.