The other day a friend asked me, “Jim, was the Super Bowl ad really worth it?” Without question, absolutely yes! Even USA TODAY described our ad with Pam and Tim Tebow a “Touchdown!” The pre- and post-game response has been beyond our wildest dreams.
Take the mountain of “free media” leading up to game day and the on-going post-life presence in YouTube Land and other news sites. Our YouTube channel has already garnered 756,423 views of the in-game spot! And I’m told there have been more than 1,000 press articles in just the last 90 days covering the ad. We could never have afforded to buy that kind of coverage.
What’s more, the numbers are in and I’m thrilled to report we had a total of 1,573,776 unique visitors to our website from Super Bowl Sunday through Tuesday. That’s sixteen-times our normal traffic!
But there’s more. I’m told by our computer gurus that we streamed 11.47 terabytes of video during those three days–which sounds like an impressive number even though I’m not exactly sure what in laymen’s terms that means.
What I do know is that figure is 232x our normal volume when compared to the same three days the previous month. In other words, the Super Bowl ad did what it was supposed to do–drive people to our website and, in turn, introduce them to the various resources we offer to help their family thrive.
I’m especially gratified to learn that a million people (1,005,000 to be precise) watched our in-depth interview with Tim’s parents, Bob and Pam Tebow. After all, there’s only so much you communicate within a 30-second ad. This conversation allows you unfiltered access to their hearts and their decision to choose life.
In addition to watching the Tebow’s story, here’s a sample of the other popular clips viewed on our home page in the last three days:
- The Super Bowl ad — 411,065 times
- The Marriage Test — 60,977 times
- Addictions — 44,662 times
- Survived an Affair — 37,109 times
- Unplanned Pregnancy — 33,075
- Be Deliberate — 32,180 times
- The Focus Story — 19,481 times
Some have said we orchestrated a “brilliant” marketing campaign. Jeff Emmanuel at RedState.com called it “nothing short of masterful.” While I appreciate the level of confidence Jeff and others have in us, we’re just not that smart. In addition, my goal is not to win points but to encourage those who oppose life to see the error in that position and come around to support life from conception. We have a heart for God and prayed that He would be pleased to add the increase. He did.
Indeed, I can say without a doubt that all of this incredible response was possible because God chose to multiply our “loaves and fishes”—as Jesus did centuries ago. Granted, our desire was to spark a national dialogue to celebrate family and life. But God saw fit to fan the flames of that spark so that the message would spread like wildfire. To Him be the glory!