Remember the name Ivan Pavlov? He was the Nobel Prize-winning physiologist, best known for his experiments involving ringing bells and salivating dogs. It may not surprise you to learn that he conducted other scientific tests as well. One in particular, I believe, illustrates a significant challenge facing our culture.
The project went like this: Pavlov trained dogs to distinguish between circles and ovals. When they pointed their nose at a circle, they received a reward. When they selected an oval, they suffered a penalty.