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Is McDonald’s Harming Children?

Little girl eating a hamburger at a family dinner

The McDonald’s “Happy Meal” is a predictable if not overly nutritious treat of childhood.

You know what you’re going to get: a kid-approved meal and a toy.

But a recent push by a daughter-father team is turning the traditionally mundane product into a political football.

No Such Thing As Girl or Boy Toys?

 Slate’s recent blog post, “McDonald’s Gave Me the ‘Girl’s Toy’ With My Happy Meal. So I Went to the CEO,” outlines how, back in 2008, high schooler Antonia Ayres-Brown grew frustrated when McDonald’s asked her family if they wanted a “girl toy” or a “boy toy” with their Happy Meal. From her irritation spawned an ongoing campaign to get that protocol changed.

According to Ayres-Brown, her indignation is rooted in perceived gender discrimination by McDonald’s. She wanted to get McDonald’s to “stop treating a kid differently because of his or her gender.” Ayres-Brown goes on to explain that assigning a “My Little Pony” toy as a “girl’s toy” will pressure “innumerable children to conform to gender stereotypes.”

The Mainstreaming of a Socially Dangerous Idea

It’s tempting to chalk this up to an extremist, activist minority.

 The reality, however, is different: far from being fringe, the movement to strip humanity of its gender differences is gaining speed. Here are some examples:

  • Colleges are encouraging the use of gender-neutral pronouns
  • Parents are allowing their kids to choose their gender
  • Universities, secondary and even elementary schools are allowing students their pick of teams, restrooms and locker rooms based on their preferred gender
  • Facebook recently unveiled 56 options for gender

It’s foolish and ultimately harmful to brush gender differences aside like they’re an antiquated inconvenience, instead of recognizing them as God’s plan for humanity.

Men and women are different by design. Sure, there’s a continuum and some overlap, but overall God has made the two halves of humanity complementary characteristics for a purpose.

As parents, we would be wise to encourage our children’s security in their gender, not explore options outside of it.

After all, most can see how beautiful and beneficial it is when husbands and wives bring their unique contributions together in marriage and child-rearing.

It used to be this view was just common sense.  But nowadays the most fundamental truths that once undergirded society are questioned.

Empowering Christians to Respond Well

 Most believers read stories like these and instinctively know something’s not right – but too often they feel ill-equipped to explain why.

On Tuesday, May 6 in more than 700 cinemas around the nation, Focus on the Family will debut its first feature film, “Irreplaceable.” The documentary is designed to help equip Christians so they can be confident in standing for God’s design for family and society.

Through experts and real families, “Irreplaceable” will deal with issues like gender differences. Among other things, it will also examine the role of family, the dangers of the hook-up culture, and the importance of fathers, mothers and children. It explores these sometimes tough issues with both sensitivity and clarity.

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Topics: Current Events Tags: kids, news, pop culture April 28, 2014 by Jim Daly with Paul Batura

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Jim-Daly President of Focus on the Family
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Jim-Daly Jim Daly is a husband, father and President of Focus on the Family and host of its National Radio Hall of Fame broadcast. His blog, Daly Focus, is full of timely commentary and wisdom designed to help you navigate and understand today’s culture. His latest book is Marriage Done Right.

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