A door-to-door salesman from a local cable company stopped by Dave and Ashley Willis’ house and gave them his best pitch. At first, his offer sounded amazing. He promised his company would take good care of Dave and Ashley by giving them the best package at the best price.
The deal went south when Dave asked the salesman, “So how long is this package and price valid for?”
“Twelve months,” the salesman said.
“What happens after that?” Dave asked.
The salesman shuffled his feet and sheepishly answered, “Well, you’ll lose a few channels, but you’ll have the opportunity to keep them … at a higher price, of course.”
Dave said, “So you’re telling me that your company will give me their best for a year to hook me into a relationship with them. Then, just when I think we have something special together, they’ll start giving me their leftovers – as little as it takes to keep me around.”
The young salesman said, “That’s how everybody does it.”
Giving customers leftovers is a lousy business model for a company. It’s a lousy model for married couples, too.
When couples are dating, they give each other their best. They make time for each other. They’re romantic. They listen to each other and communicate well.
Once their relationship settles into a routine, they shift into another gear and stop pursuing each other. They give each other as little romance, communication, and attention as necessary to “keep each other around.”
Dave and Ashley Willis are joining us on our radio broadcast “Practical Ways to Strengthen Your Marriage.” They’ll share how to bolster your relationship by giving it your best, not your leftovers.
The Willises have practical ways to make your marriage stronger in only seven days. How? By learning brand new behaviors that will help you reconnect more deeply than you have in years.
Listen on your local radio station, online, on iTunes, via Podcast, or on our free phone app.
And when you give any amount today, we’ll send you a copy of either the husbands’ or the wives’ edition of Dave and Ashley’s book 7 Days To A Stronger Marriage as our way of saying thank you for helping us support marriages. (Check our website for details.)
And why don’t you take a few moments to try our free marriage assessment online tool? It will help you quickly determine what’s working well in your relationship and also identify areas where you may need some improvement.
Dave and Ashley are the founders of strongermarriage.com and part of a Christian ministry called Marriage Today. They’ve also written a number of books on marriage.