As I recently shared with our team here at Focus on the Family, who could have imagined the amount of interest we’d receive over our Super Bowl ad with Tim and Pam Tebow?
I’ve watched in amazement as a simple expression of “Celebrate Family, Celebrate Life” has turned some in the media world and a few special interest groups on their heads. It’s fascinating!
One thing that has been clear to us all along has been the guiding hand of the Lord—from the spark of the idea to the firestorm of reaction, His presence has been steady and strong.
Anytime a story reaches around the world, which this one has done pretty quickly, you’re bound to hear some interesting and fun reactions. I thought I would share just one.
I was talking on the phone with one of my brothers the other night. He lives out in California with his family. He’s the kind of guy everyone would want for a neighbor, always helping and fixing, ever quick to encourage and visit with someone in need. To him, a stranger is a friend he hasn’t yet met. You get the idea.
In any event, he mentioned to me that a guy in his neighborhood was so irritated by the objections to the ad that he went out and bought a TV set. Why? It seems he doesn’t even own a television, but was so exercised by the growing criticism about the spot that he wants to see what everyone is so worked up about.
It certainly wasn’t our intention, but it appears our ad might qualify as an official form of economic stimulus, since, at least in this instance, news of the commercial is causing people to spend money on items they wouldn’t normally purchase!
Timothy Geithner and Ben Bernanke should be pleased.
Of course, from the beginning, our real intent has been to “stimulate” a discussion about the beauty and wonder of life and family. With four days remaining to Super Bowl Sunday, it appears the Lord has seen fit to do just that—and a little bit more, too.
To God be the glory.
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