“Mayday! Mayday!”
You recognize that distress call, don’t you? Even children understand what it means. The fact that they do reveals two important ingredients to effective communication. Simplicity and clarity.
The “mayday” distress code was created in 1923 by Frederick Mockford, an airport radio officer in London, after his boss challenged him to devise a distress code that could be understood by pilots and ground staff in an emergency. Because much of the air traffic at the time was between London and Paris, Mockford proposed the expression “mayday.” It was easy to say, and it sounded like the French term for “help me.” “Mayday” communicates so well that it’s still used all over the world.