Are you a fan of the predictably poignant but proudly and admittedly syrupy and sappy Hallmark Christmas movies?
The Hallmark Hall of Fame franchise, which dates back to 1951, is the longest running prime time series in television history. Although the specials have evolved over the years, the concept of using feel-good entertainment to market a company’s products has to go down as one of the most brilliant moves in the history of retail sales promotion.
Jim Daly is a husband, father and President of Focus on the Family and host of its National Radio Hall of Fame broadcast. His blog, Daly Focus, is full of timely commentary and wisdom designed to help you navigate and understand today’s culture. His latest book is Marriage Done Right.