For good or bad, advertisements are a reflection and extension of the culture.
So, what did the commercials during last night’s Super Bowl communicate?
Just two observations:
1. The most popular ads lifted up noble ideals: Charles Revson was the founder of Revlon cosmetics. He once reflected that his company may make lipstick in a factory – but it is hope that they sell in the drugstores. Super Bowl XLVII’s highest scoring spots struck a similar hope-filled chord:
A trainer and his horse were reunited (Anheuser-Busch)
Hard-working farmers were lauded and honored (Dodge)
The sacrifices and demands facing military families were recognized (Jeep)
The everyday challenges of parent-child communication were noted(Kia)
2.