Do you remember your first lunch box?
Mine was a G.I. Joe model, used and dented, but I loved it.
Lunch boxes go way back, over a hundred years, in fact. Then they were called “lunch pails” and were usually recycled cans that originally held biscuits or even tobacco. It wasn’t until the 1950s when the Aladdin Corporation struck upon an idea, leading to the explosion of the themed boxes so many of us remember. Realizing that a metal box was durable and thus likely handed down in a family, executives decided to put celebrities and pop culture icons on the side.