Political consultant Frank Luntz calls it “poll-driven language” – the tendency to phrase a question in a way that will generate a desired answer. Operatives on both sides of the aisle have been doing this for years, but it’s especially blatant when it comes to the reporting of support/opposition to same-sex marriage.
Case in point, a recent New York Times story which was headlined, “Support for Gay Marriage Outweighs Opposition in Polls.” The report was based upon an average of various polling data which supposedly revealed that 50% of Americans support same-sex marriage while 45% oppose it.