Saturday’s New York Times featured a fascinating story on the power of the social media service, Twitter, when it comes to spreading the Gospel.
Created in 2006, Twitter allows users to distribute messages of up to 140 characters in length to a predetermined network of friends and followers.
According to the report, Christian “tweets” are forwarded, on average, 30 times more often than their secular-themed counterparts.
Why?
The author attributes part of the reason to the pithy nature of the Christian message:
On average, verses in the King James Version are about 100 characters long, leaving room to slip in a #bible hashtag and still come in under the 140-character limit.