When the late Ruth Handler conceived and created the first Barbie doll in 1959 (named after her daughter, Barbara), she was trying to come up with a simple toy that would resonate with preteen girls. The wife of Mattel’s co-founder and a savvy business woman, she quickly had a megahit on her hands. Over 350,000 dolls were sold in the first year.
Amidst the fame and fortune, though, controversy has continuously dogged Mattel’s franchise brand. Even in its early years, parents protested the doll’s unrealistic body proportions.