According to the latest research, 77% of Americans are social media users, with Facebook, Twitter, Instagram and Pinterest serving as the most popular sites of engagement. The growth, popularity and influence of this forum is staggering, especially when you consider that back in 2005, only 7% of Americans had any type of social media account.
Clearly, not all social media users are equal. Many of us primarily use it to stay in touch with family and friends, sharing pictures, stories and other points of interest.