There’s a well-known story about two shoe salesmen who both went to the same region to look for new opportunities. The first salesman was disappointed to he discover that everyone in the region was shoeless. He called his wife and told her, “I’m coming home. No one here wears shoes.”
The second salesman arrived a short time later and was immediately excited. He called his wife and told her, “Honey, everybody here needs shoes.”
Same circumstances, but two very different outlooks.