It was January 2010 when word got out that Focus was planning to air a pro-family commercial during Super Bowl XLIV.
Except many in the media were calling it an “anti-abortion” commercial – and many abortion rights groups were irate. Their condemnation was harsh. Many called on CBS to cancel our ad, despite not having even seen it.
The network ignored the spirited petitions urging them to reject the advertisement. It ran as scheduled in the first half.