I just read that a condom manufacturer is marketing a new line of smaller condoms to 12-year-old boys called the “Hotshot.” Swiss condom maker Lamprecht AG decided to produce the prophylactic in response to a study by Switzerland’s Federal Commission for Children and Youth which noted a sharp increase in unprotected sex among youth. They hope the use of these kid-sized condoms will reduce teen pregnancy and the spread of STDs.
To me, the ad slogan, “It fits when passion hits,” is about as crass as is the whole idea of targeting young boys with condoms.