The United State Marine Corps has launched its latest recruitment campaign and it touts a single theme:
Chaos.
“We’re going to have a chaotic future in front of us,” said Brig. Gen. Joseph L. Osterman, “which also portends a potentially busy time for the Marine Corps.”
The campaign was launched after research indicated Millenials, their target, strongly resonate with the idea that the military exists to serve those in need.
“Most people hear the sounds of chaos and run in the opposite direction,” intones the ad’s narrator.